Web design industry is constantly evolving and creative minds are always in search of fresh solutions.
No wonder! Users are extremely demanding and they quickly get used to new features. Designers have to challenge norms and develop innovative styles all the time.
Some design elements are especially appreciated by users and become trends leading the whole design world ahead. The design world is a world of art, moving at a great pace, giving birth to beautiful solutions.
In 2017 web design focuses on user experience, applies “mobile-first” approach and delivers content as the king of the web pages.
Let’s take a look at 10 inspiring web design trends for 2017
Look forward to the neutral set of hues and muted tones. Color palettes of the web sites will emerge from the natural world. Pantone picked refreshing and revitalizing Greenery for its color of the year.
As nature’s neutral shade, it immerses modern people into reinvigoration they seek so desperately. From what we’ve seen in past years, Pantone’s choice is likely to define color trends for the year to come. We will see more greens, beiges, browns and blues; and less bold, bright colors.
Gradients are making a great comeback this year. High-contrast complementary colors, merging into one another, look absolutely amazing.
Designers tend to use them mostly as an overlay on a background photo. In such a way even a stock image gets a unique look and feel. Having no imagery to work with, a designer can apply gradients to highlight corporate colors with a soft transition enriching any content with a conceptual depth.
This visual style impresses but does not overwhelm users, keeping them intrigued and comfortable to interact.
Expect to see even more big and bold lettering. Oversized typography seems to be one of the trends that never slides. It is a powerful visual medium and a great way to convey a statement.
As designers intend to focus on content, in-your-face type on a homepage can stand for a brand concept or a clear message to a user. Such line can be both a piece of art and a call for action.
Designers are encouraged by this trend to experiment and create unique and fresh typefaces. Lettering is getting an original way of representation, enhancing the variety of homepage designs.
MICRO MINI INTERACTIONS
We’ve got used to such micro interactions as setting up a password, getting a subscription, liking a post, sending a message etc. They will go micro mini, and we will have more of them. We are talking about actions through which users interact with a website.
Highly efficient implementation of micro mini interactions stands for great UX designer work and makes users more delighted with feedback and guidance provided on the website. Thus making the website more appealing itself.
LAYOUT AND CONTENT REPRESENTATION
One day so fresh and engaging card design is going to fade in the new year trends. Such services as Pinterest and the era of responsive design have made it a mainstream, and a user is getting bored. Moreover, the regular card design we’ve got used to, hardly allows a user to focus on the main subject - all of the pieces seem to be of equal value. The cards as a convenient way to organize and scroll content will stay, but the arrangement of them will change into more original and efficient models.
Designers have come to a conclusion that users visit websites for the content and it should be represented in a creative, yet readable way. Content is a message, design serves to make it shine.
We will see less of heavy homepage styles and more designs featuring rather a word or two on the first screen. Thanks to the scrolling habit we’ve developed using mobile devices, it is obvious for users how to get more information on the website page. Thus designers can avoid overloading the first screen with information and just put it under scroll. This gives more appealing first impression from the website. The only trick here: the page should be so skillfully designed that users really want to learn more and scroll.
The information will also go to landing pages to offload the homepage. Marketing experts will want to direct traffic to dedicated landing pages and target visitors in a better way.
Navigation will find new, yet intuitively understandable, position variations. It doesn’t have to be glued to the top of the page, it’s time to move it. Expect to see simplified short navigation - about four or five items. New year trends bring new menu implementations. “Iconic” navigation is a good example. As long as icons are clear, this technique serves not only to save space but also refresh the general impression from interacting with a website. The so-called “burger” navigation turned out to be not as efficient as expected. It confuses users since they don't see what they are looking for. Thus we will see less of burgers on the web pages.
VIDEOS and GIFs
Expect to see more animation in digital interfaces. It is a great way to engage users since people are more eager to watch than read. Skillfully created video delivers a message in a more powerful way than any text does. Background videos are extremely popular on homepages. This is a difficult technique to implement, but it will definitely pay off if managed properly. Video brings motion which holds users attention and keeps them on the website page.
We will see lots of animated images integrated into websites since they bear more than simple photos do. Gifs perform a meaningful function, reinforcing content for users. They should be used carefully and thoughtfully.
Expect more original imagery in the new year. Web projects are becoming all about personalisation since there are so-so many of them. In the past, it was okay to stick to the stock photos and images as a content source, but not nowadays. Experienced users recognize these pictures, ignore them or even get irritated. Original imagery works much more efficiently.
High-quality authentic photography and custom illustrations - that is a real trend. These are creative means to convey a message of the website and represent its unique look.
360 VIDEO and VR
Get ready to see the 360-degree video and other three-dimensional effects incorporated into website designs. It’s not like we’re going to see pages loaded with VR, it’s more like the dawn of the era. The technology offers unique experiences which fascinate and thrill not only users but also those who create.
Designers, having a great variety of tools at hand, will experiment and learn how to implement VR into a digital interface.
Flat design was practiced excessively and lost its appealing and fresh look. The experience on the pages was confusing - no shading, no differentiation. Flat design gave way to material design which has brought more distinctive and intuitive features. Though it’s not enough for users, they want more.
You know what? They will get it! This year web design is going into realism. We are not talking about skeuomorphism - an imitation of the real world in the digital spaces.
2017 will blend physical and tactile world with the digital one. The 3-dimensional essence of the objects will be represented, yet with no strict rules of the reality.
The trends we described are going to shape the digital interface in 2017.
You don’t have to incorporate all of them into one website to show your relevance. Though it is wise to bear these trends in mind while getting started with a new project.
This makes you one step ahead of the competition. Web designers will deliver highly interactive and personalized user experience.
To stand out from the crowd and attract more traffic - keep the website design updated with the latest trends.